Once upon a time there was just the simple text message. You sent a message and you paid a low rate. A few years ago, however, a new category appeared and became known as premium rate SMS. In short, messages that you paid a whole lot more for.

Nokia Siemens Networks (NSN) head of Asia Pacific Region, Rajeev Suri, told CommunicAsia 2007 Singapore that there will be 5 billion people connected worldwide by 2015, with 1.4 billion across the Asia Pacific. Between 2008 and 2010, 31% of new subscribers will be from Asia Pacific, excluding China.

New games galore for the Sony PlayStation (PSP)! If you think available RPGs and turn-based tactical games are currently not strong enough for the handheld system, think again...

He could just about be the most recognisable person in Malaysia. MW forces the Yellow Coverage Fellow to take a short break...

His phone brand had some of the hottest offerings at CommunicAsia 2007. MW caught up with the General Manager

of Sony Ericsson Malaysia at the sidelines of the exhibition

MW talks to Motorola's Zulkifi Mat Jusoh

 

What is your role as Head of Marketing?

 

I oversee the advertising, branding, public relations, collaboration and retail side of the business which includes the formulation, development, evaluation and implementation of all marketing programmes. I am also responsible for growing Motorola's entertainment marketing business which is fairly new in Malaysia yet is almost as crucial as any other marketing sector.
I have been with Motorola close to 7 good remarkable years and I am only in charge of Malaysia now. I used to handle South East Asia during my early days at Motorola.

It is a full circle for her when she started as a production assistant on the 8TV Quickie show and went on to become one of its hosts. Mobile World gets to know the bubbly and vivacious Belinda Chee and her mobile habits.