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Residents will have a new one-stop centre
dedicated to all home-related products and services, entertainment, lifestyle,
great accessibility and ample parking when Viva Home opens its doors for
business in October 2010. Located along Jalan Loke Yew at the old location of
the Uncang Emas 3 (UE3) mall, Viva Home will be accessible via overhead bridges
and a walkway linking it to the Taman Miharja LRT station.
“We sought out an excellent location.
Somewhere visible. Somewhere accessible. Somewhere close to homes,” Yee Ia
Howe, chief executive officer of Viva Mall Sdn Bhd said at the Viva Home
Retailers’ Launch on December 1, 2009 at the Maya Hotel in Kuala Lumpur.
“Jalan Loke Yew is an ideal location in the
city, with access to major arteries and the catchment area of Cheras. Better
than that, we are creating more access roads in and out of Viva Home as to make
it easier for everyone to get to us. All these pull factors appeal to the end
consumer,” Yee added.
The first four floors will comprise
retailers of home products, a variety of food and beverage outlets, a
hypermarket, banks, an exhibition hall, retail shops, pick-up and drop-off
areas, mother’s room and a 2,000-bay car park.
The fifth floor will house anchor tenants -
an MBO cinema with nine screens and ICT Gadgets. ICT Gadget is an ICT centre
occupying 50,000 sq ft selling computers, peripherals, accessories, mobile
phones, handheld devices, telecommunications equipment and accessories.
“We expect to have about 150 ICT shops,”
said Roger Lim, managing director of The Gadgets Shop who will set up a new
company to manage the ICT centre at Viva Home. Lim plans to also establish and
manage other ICT Gadgets centres at other locations.
Costing RM210 million, redevelopment work
has already begun by the new owner Viva Mall Sdn Bhd, a company under the Kah
Seng Corporation Sdn Bhd umbrella, a niche commercial property developer with
successful projects such as Central Market and Kenanga Wholesale
City in its portfolio.
When completed, Viva Home will comprise
five floors with a total floor area of 660,000 sq ft with typical lots ranging
from 300 to 2,000 sq ft, whilst an anchor tenant, Old Town White Coffee will
occupy 10,000 sq ft in the complex.
 Kenanga Wholesale City MD Bernard Bong with The Gadgets Shop MD Roger Lim
“The complete refurbishment includes the
planning and redesign of the mall façade, circulation, the creation of a new
retail floor featuring a prominent mall entrance and prime retail lots, the
upgrading of all amenities and parking facilities. Externally, egress and
ingress is enhanced with dedicated access for shoppers from both Kuala Lumpur as well as
Cheras,” said Martin Haeger, director of the HL Design Group, the architectural
and interior design consultants of the project.
Besides the retail mall, Phase 2 of the
mixed development will feature a boutique, four-star, business-class hotel
above the retail mall. Construction of Phase 2 is due to begin soon in 2010.
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