Motorola has a new CEO to head its struggling mobile phone division. Sanjay Jha, 45 years old was previously an engineer with Qualcomm, where he later rose to the rank of COO.

Some analysts said that he excels in operations but what Motorola really needs is someone creative. Could he be the right guy for the job?

Despite that, Jha said it would take three months to review the handset unit's operations. He would also do "strategic hires" in the areas where he has shortcomings—such as marketing.

He told the Chicago Tribune: "You do have star products once in a while on a product road map. But what I want is an organization which delivers on a continual basis. I feel like I have built organizations like those."

For now, Jha says he will continue "building" on the roadmap established by Greg Brown who was heading the unit during Motorola's search for a leader. This includes the roll out of 34 new handsets in the second half of this year.