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Wednesday, 23 July 2008
Nokia goes green
- MW Team   
Image Conceptualised by Nokia Malaysia, the Integrated Nokia Kiosk (INK) pilot project aims to provide recycling and care services to its customers. The kiosks will be rolled out in four locations – Nokia Concept Store at The Gardens, Nokia Store at The Curve, Nokia Store at Suria KLCC and Giant Hypermarket at Bandar Puchong Kinrara.

The fully automated kiosks are easy to use. You just need to follow the instructions on the touchscreen. It accepts any brand of mobile phones, batteries, phone covers, travel chargers and accessories. Daily collection is scheduled at 10am. Anything that is deemed unacceptable will be rejected.

As for depositing your device for servicing, a Nokia representative will call you to verify the receipt of the phone, details and the repair or service required. You can opt out if the price isn’t right. If you agree to repair your phone, it will take approximately three working days to get back to you. You have the option to collect the phone via delivery to your preferred address or personal collection via your nearest Nokia service centre.

To encourage the public to recycle their old unwanted mobiles, Nokia will donate a tree for every phone recycled. Under the NEWTrees Initiative, the trees will be planted in Sebangau National Park in Central Kalimantan, Indonesia. The cool part is that the donors can watch the tree grow because Nokia will send you an email with the exact coordinates of your tree and instructions on how to view the tree via Google Earth.

This CSR effort costs Nokia a significant amount of investment and aims to plant at least 100,000 trees. Once the pilot ends by the end of this year, evaluations will be done to determine how many kiosks will be needed for a national roll-out.
 
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