 We're all familiar with international roaming aren't we? When we travel
abroad and step off the plane, our mobile phone begins a frantic search
for a network to camp onto.
The airports are strewn with posters encouraging users to manually
configure their phone so that it will select a particular operator.
This roaming has been the killer application for GSM networks, and it's
no coincidence that this was developed initially in Europe.
Europe comprises many small countries which need to collaborate with
each other to be successful hence the development and expansion of
the European Union.
So having a communications network that could transcend national,
cultural and language barriers was a major advantage that GSM
presented. Similar circumstances exist in our corner of the world, thus
GSM took an early foothold in Asia-Pacific.
Roaming between operators has both a technical and business aspect.
There must be a connection between the home and visited operators so
that once users connect to a visited network, this network can then
query the home network to validate the user.
The business relationship must also be established so that billing issues can be reconciled on either side.
Today, there are comprehensive roaming agreements in place between
operators internationally so when we travel we generally have several
choices of network operator, and we just let our mobile phone get on
with it and find which is the best one to connect to -- best in
terms of signal strength but not necessarily the cheapest.
There are also a few endeavours to create alliances where roaming
across alliance members should result in lower charges. The best
example being the Bridge Mobile Alliance, with a membership of ten
operators across this region, including Maxis and Singapore Telecom.
When we arrive in a country with a member operator, we get a message to
encourage us to select the preferred partner. Alternatively, the
operators can put a list of preferred roaming partners directly on our
SIM card they issue us with.
Roaming for data services has involved alterations to existing roaming
agreements to cover the extension to data, however it's true to say
that the success of roaming here has yet to echo that already
experienced by voice.
It has been hampered by interoperability issues and characterized by
excessively high roaming charges which have tended to put subscribers
off, particularly when there are many other options available for
internet connectivity.
This has recently headed for the courts in Europe where operators have
been charging horrendous prices for International roaming, resulting in
users with enormous bills, particularly for data transfer.
So what then is national roaming and why is it needed?
National roaming is applicable in two main scenarios. Firstly where
there's a part of the country where one operator is not in a position
or doesn't have the resources or business model to cover as yet.
In this case, the operator can enter into a strategic alliance with
another operator to provide coverage to its subscribers in this area.
The second, and more common, application is where a new network
operator is issued a license for 3G, but they do not have a GSM network
in that country.
For example, a new network operator wants to give their customers
national coverage even where they don't have any equipment or coverage
and an existing operator opens up areas of its network to subscribers
from the other operator.
It's relatively easy for each network to implement this solution, since
the model is the same as for international roaming, except it is
domestic. In addition all the 3G devices on the market are dual mode,
working with GSM also but the business case must exist for both
operators to see this as a win-win scenario, and this is usually
accompanied by a gentle nudge from the regulator.
Where does this apply in Malaysia? Let's consider the case of MiTV and
Time. Both of them have recently been awarded 3G licenses by the
regulator (MCMC) but they do not have any GSM network infrastructure.
It's going to take them quite some time for them to roll out their 3G
networks across the whole country, during which time they'll need to
earn back revenues by having subscribers on the network.
If they start this roll out in Klang Valley and Johor, for example,
what happens when a subscriber is outside their coverage area? Can they
make or receive calls? Who do they call if there is a problem?
Well there needs to be some network to connect to, so they will likely
need an agreement with Maxis, Digi or Celcom to use their
infrastructure.
Naturally as a mobile subscriber, we expect to get the benefits of full coverage nationally and global roaming.
So, MiTV recently signed a memorandum of understanding to do this with
Celcom, which for the end user means that even though MiTV may have
limited infrastructure implemented initially, subscribers can use their
mobile device anywhere there's Celcom coverage in Malaysia.
Of course, to comply with the regulatory terms of their license they
will likely eventually roll out a network of their own nationally,
perhaps with some site and infrastructure sharing thus this agreement
may only be short term.
The customer should expect to be offered a seamless package in terms of
pricing and service availability. To ensure this, the two operators
will need a comprehensive agreement between them that addresses all of
these areas.
As examples, how are voice and data services covered? For data, is the
user able to connect to their home portfolio of services transparently?
Connectivity for MMS and Internet access may not be so difficult to
implement but other more complex value-added services such as VPN
access to corporate networks also needs to be addressed.
It may also be the case that the new player will have to subsidise
service costs in the case of roaming, since internally they may be
paying their national roaming partner more for the service than they
wish to pass on to their users.
There are a myriad of other technical and business issues to be ironed
out that inevitably, as in any new relationship, will result in some
teething troubles, particularly in the early days of the relationship.
This national roaming concept for 3G may be a new model for Malaysia;
however it is ongoing with varying degrees of success in other parts of
the world. Perhaps the biggest example of national roaming is that of
Hutchison 3G, marketed globally under the brand name¯. Hutchison are
a relatively new international player in the telecoms arena, and hence
have little to no GSM presence outside of its native Hong Kong., yet
they are a major international player in 3G, holding licences in 11
countries.
Therefore they have had to work with existing national providers to
provide service across the entire country. In the UK, for example, use Orange as their GSM roaming partner since the beginning of this
year, having made a switch from O2 after auctioned the national
roaming contract.have recently also announced a new service called. Like Home which abolishes roaming charges between networks in
any country.
How far should the role of the regulator go? In some countries, the
regulator has required that national roaming should be supported, as is
the case here in Malaysia. Other countries have not enforced it but
rather left it up to market demand.
In the past, National Roaming in Malaysia has been recommended to
support shared coverage in either new or rapidly growing areas or for
highway coverage.Regardless, the regulator generally does not dictate
the financial terms of such agreements, so it's up to the operators
themselves to arrive at an agreeable price point for such services.
This should work reasonably well for domestic markets, where
competition keeps the cost manageable.
However, it does not offer us much to relieve the still high
international roaming charges. This would require more collaboration
regionally and internationally between regulators to prevent users
ending up with hugely excessive international roaming charges. Then,
there's the case of the Mobile Virtual Network Operator (MVNO) who
needs to piggyback on to a current provider, where
 Dr. Jeffrey Bannister and Paul Mather are senior telecommunications consultants in their Kuala Lumpur-based regional consultancy, Orbitage Sdn. Bhd. www.orbitage.com.
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