Danny Lee is co-founder of Key Alliance, a subsidiary of DVM Technology, a company listed on Mesdaq.

Oon Yeoh

He started his career in IT in 1993 at the Dataprep Group, doing sales and marketing. Later, he was roped into IBM to do business development. Most recently, he spent four years with Ingram-Micro Malaysia.

Lee helped start up Key Alliance in February and hasn’t looked back since.

 

MW: What’s your business model?
DL: We have a two-tier distribution model: GenCom for SMIs and enterprise and Genico, which is a network solution for telcos. Both are communication platforms for voice and video via IP (Internet Protocol).

 
MW: How are you different from VoIP providers like Skype?
DL: We are not using a peer-to-peer system, rather it’s platform driven, so there’s more security and control. Enterprises need that.


MW: How are you marketing your services?
DL: We’re working with notebook (PC) makers to bundle our application, so that when users buy the notebook, they can easily sign onto our platform.


MW: How much will the service cost?
DL: The starter pack is RM60. You can make off-Net calls with that, meaning you can call from your notebook to a mobile phone or a land-based phone. The bundle comes with an RM10 airtime.

MW: If someone calls a mobile phone number using your system, what would the rates be like?
DL: Cheaper than handphone to handphone.




 
MW: What operating systems does it work on?
DL: Windows XP and 2000 currently. Doesn’t run on Mac.


MW: What new developments lay ahead for you?
DL: We are developing a client that runs on a WiFi PDA and also phones that have WiFi and GSM. It’s sometimes troublesome to make calls via a notebook. When we get our client onto a WiFi-enabled PDA or phone, then you’ll have true mobility. Expect this in the second half of next year.
 

MW: You seem pretty confident about the future.
DL: Yes, we do believe a big portion of communication will go through IP.