Charles F. Moreira

Point2Vue mobile solution in action

Well, Scandata Systems (M) Sdn Bhd's Point2Vue mobile solution lets you do just that, if the show's producer or TV station adopts it.

With Point2Vue, an artificial intelligence-based client running on the phone identifies the bar code, zooms in, reads it and sends your choice via mobile data to the producer's or broadcaster's back-end server which registers your vote.

In a live demo, the phone was pointed at a bar code on a medic-alert wrist strap and it obtained the fictitious patient's picture, personal identification, medical history, condition and allergies and displayed them on the phone.

Point2Vue can also be used to read bar codes printed besides pictures of  restaurants, hotels, ringtones, wallpapers, properties, cars, asset management or a goal being scored to obtain more information, images, voice description or even view a video clip of the place or event on the phone.

"When used in conjunction with our Code2Fone solution, the establishments could send one-dimensional bar codes via SMS offering discounts and special offers back to their phones," said Scandata director, Dr. SM Wong.

Last December, the Kuala Lumpur Malay Chamber of Commerce (KLMCC) hosted a pilot trial and sent out invitations via SMS containing bar codes to senior busienss executives inviting them to attend the Asean Business Investment Summit and giving them 33% off its regular fees.

KLMCC staff scanned the bar codes using standard retail scanners to redeem their discount.

Potential customers across the region are interested in using Code2Phone for mobile-commerce, electronic-ticketing, loyalty programmes and so on.

For more details call Scandata at (03) 7803 0638 or check out its website at www.scandata.com.my