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Maxis's BOTS social networking

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Maxis Berhad yesterday 'revealed' that its homegrown social networking initiative, Battle of the Sexes (BOTS), has since its 2009 launch grown to 1.4 million Malaysian members. It's won some accolades and global innovation awards.

BOTS basically is a social networking idea with a twist that makes the opposite sexes compete - but they of course still get to date, chat and send virtual gifts to each other. All they need is any phone with a WAP browser. It also works cross platform; they can also access BOTS from Maxis' MyLaunchpad portal. 

Daily, participants engage in a lively online battle on connected devices ranging from feature phones to PCs and tablets. Initially a WAP-based mobile gaming service, Battle of the Sexes' current height of gender battle in the social networking sphere comprises 4.4 million page views generated every day, including from 22,000 unique daily visitors on average.

Participants can enjoy unlimited public and private chatting, uploads and sharing, weekly mobile game downloads, and also win movie premiums and tickets to easily extend enjoyable battle into ground territory. It costs them RM2 weekly, data charges included. 

Some of the key features of Battle of the Sexes include: a personality profile test which places participants into 16 types for matching; the Battle of the Sexes Domination Bar, a real-time battle score card; wrestling for administrative chat room rights; movie updates and movie wallpaper downloads; and gift exchange enabled by the virtual currency of the realm, safely purchased through Maxis' billing system.

To find out more about Malaysia's online Battle of the Sexes, point your mobile browser to

http://m.botsmax.com/, or surf to botsmax.com from your desktop and tablet. To subscribe, SMS


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