Latest Strategies of Handsets Manufacturer
Motorola is on a roll. After rolling out the latest Motorola RAZR that introduced the world’s thinnest phone, as well as co-branding it with Dolce & Gabbana to inject some glamour into the phone, it is now rolling another phone based on aesthetics. A phone so aesthetically beautiful that the cover reflects using a mirror like metallic finish called MOTOKRZR. Motorola must be thinking humans are such shallow creatures where looks supercedes everything else. Pretty impressive looking I must say but to spend on something that looks goood without depth, hmm…I gotta think twice.
This is followed by LG who have started feeding us with chocolates from black to white chocolates. Am I hearing almond or hazelnut chocolates in the vicinity. Creative but no susbstance again.
The next aesthetics phone in the market is none other than the high-end Vertu meant for the minorities, meaning the rich and richer. The phone has a concierge button that gives you immediate access to Vertu’s Concierge service. As the user of the phone are definitely high-flyers and jet-setters, it comes with WorldMate software to keep track of flights, different time-zones and currency rates. Would love to get my hands on one of this one day.
At least Nokia is trying to add more functions into their latest phones by introducing widgets which provide immediate access to information for everything from RSS feeds to blog posts to photo-uploading sites on their Nokia handsets. Using WidSets, a platform available for Java MIDP 2.0 phones and is completely manufacturer and browser independent, Nokia has filled the library with a rather large variety of options to add to your phone. With this new feature, the use of Mobile Internet will be easier as only relevant information will be presented on the phone compared to browsing wapsites on the small screens of the phone.
Last but not least, Sony Ericsson has thought of this one step further with the inclusion of a built-in blogging capability to publish and distribute information over mobile phones with built-in recording, mixing, and coding technology; local, and global connectivity. Such mobile publishing capabilities allow users to start creating their own contents and even advertising in the future. With such advanced features, it is no wonder why Sony Ericsson remains to be my still favourite handset manufacturer.
Last but not least, if you want to find out more about the latest handset strategies by talking to experts in the field, attend this conference in San Diego, US. Wish I can be there too.