Mobile Talk

Have you heard of FlashMob? A day when a group of people does silly things like stop and stare at the sky for a short while and then disperse to different directions all of a sudden. Or the case when a group of people search for something on the ground for a good 5 minutes and before finding the item, disperse to different directions. Like KL Freeze in Unison held on 13 April 2008? One carrier in United States used this concept to its advantage creating one of the most talked about and viral advertisement in the whole world. In my humble opinion, this could be one of the most out of the world and talked about campaign ever done by any brand.

In this ad, 400 dancers were hired to create a synchronized dancing where starting from just a few people dancing to a tune blasted in a Liverpool train station to a total of 400 people dancing to the tune. Throughout the whole video, you can see a lot of people capturing photos using their mobile phones (as this is an impromptu situation where most people might not have brought their digital camera but a good enough and enticing enough reason to capture a photo). This benefits T-Mobile as being the largest carrier in United States, most people would have used a T-Mobile phone under their phone contract to capture those photos. This is effective in promoting T-Mobile’s large range of mobile phones with high megapixels in capturing a cannot be missed moments. The best part is wondering how much virality this is going to generate esp those who have took those photos or videos and sent them through MMS as proof of what happened and later only to find out that this is a marketing gimmick by T-Mobile. I saw this ad when I was researching on T-Mobile and the YouTube video has such high traffic that I could see the link as the top three links after searching from Google. Up to today, the video uploaded on YouTube has more than 8,809,443 views and is still being distributed through various sites. A day later, my friend sent me the link to view the same video and I was glad I saw it first The point is the virality something like this can create.

Ingenius and out of the box! An advertisement that will be talked about all over the world and made a name for T-Mobile with the motto “Life’s for Sharing”.